Yes, sales is a series of repeatable, measurable steps. The sales
pro winds his way down the path from Prospecting to Winning the deal.
And many steps, like the cold call process, are repeated over and over.
But sometimes sales pros, standing deep in the woods, can not see the trees and
the lack of prey to be hunted. When the forest darkens and the sun is cloaked by ominous clouds, step back and make a change.

Change up your lead generation. Kick off a direct mail piece or
start a blog. Write a new informational widget and offer to your
current prospects as an optin piece. Start a newsletter. Get creative,
fire up new ideas and then act.